{"id":4890,"date":"2025-06-23T14:31:35","date_gmt":"2025-06-23T12:31:35","guid":{"rendered":"https:\/\/ashelstudio.com\/?page_id=4890"},"modified":"2026-03-30T20:31:15","modified_gmt":"2026-03-30T18:31:15","slug":"club-84-portfolio","status":"publish","type":"page","link":"https:\/\/ashelstudio.com\/index.php\/club-84-portfolio\/","title":{"rendered":"Club 84 – portfolio"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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La marque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Club 84 est un projet imagin\u00e9 comme un bar-restaurant de plage, avec une ambiance r\u00e9tro italienne, solaire et d\u00e9contract\u00e9e. Trois espaces rythment l\u2019exp\u00e9rience : la plage priv\u00e9e, le grill, et le bar. L\u2019univers respire la simplicit\u00e9, les vacances et les good vibes : serviettes ray\u00e9es, peau sal\u00e9e, spritz en terrasse, chaleur de fin d\u2019apr\u00e8s-midi…<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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ma d\u00e9marche<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Le logo repose sur un monogramme abstrait (8 + 4), dessin\u00e9 \u00e0 la main, pour cr\u00e9er un symbole singulier, structur\u00e9 mais fluide. Il fonctionne seul comme un embl\u00e8me fort et m\u00e9morable. J\u2019ai construit une direction artistique \u00e0 la fois chaude et stylis\u00e9e, sans tomber dans le kitsch : duo typographique, palette \u00e9quilibr\u00e9e, pictogrammes sur-mesure, et \u00e9l\u00e9ments graphiques inspir\u00e9s du linge de plage.<\/p>

Chaque d\u00e9tail renforce la sensation d\u2019un lieu o\u00f9 l\u2019on se sent bien, o\u00f9 l\u2019image raconte sans surjouer. C\u2019est une identit\u00e9 vivante et incarn\u00e9e, pens\u00e9e pour vivre aussi bien sur la signal\u00e9tique, les menus, que sur les supports digitaux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Strat\u00e9gie de marque
Identit\u00e9 visuelle
Packaging
Supports de communication<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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secteur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Restauration<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tJe veux une identit\u00e9 visuelle strat\u00e9gique<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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D\u00c9COUVRIR PLUS DE PROJETS\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Tu sens que ton image ne refl\u00e8te plus vraiment la marque que tu construis ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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C’est peut-\u00eatre le moment de la faire \u00e9voluer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPrendre contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

La marque Club 84 est un projet imagin\u00e9 comme un bar-restaurant de plage, avec une ambiance r\u00e9tro italienne, solaire et d\u00e9contract\u00e9e. Trois espaces rythment l\u2019exp\u00e9rience : la plage priv\u00e9e, le grill, et le bar. L\u2019univers respire la simplicit\u00e9, les vacances et les good vibes : serviettes ray\u00e9es, peau sal\u00e9e, spritz en terrasse, chaleur de fin […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-4890","page","type-page","status-publish","hentry"],"yoast_head":"\nClub 84 - portfolio - Studio graphique bas\u00e9 \u00e0 Lyon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ashelstudio.com\/index.php\/club-84-portfolio\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Club 84 - portfolio - Studio graphique bas\u00e9 \u00e0 Lyon\" \/>\n<meta property=\"og:description\" content=\"La marque Club 84 est un projet imagin\u00e9 comme un bar-restaurant de plage, avec une ambiance r\u00e9tro italienne, solaire et d\u00e9contract\u00e9e. 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