{"id":7662,"date":"2026-03-30T14:09:54","date_gmt":"2026-03-30T12:09:54","guid":{"rendered":"https:\/\/ashelstudio.com\/?page_id=7662"},"modified":"2026-03-30T20:34:22","modified_gmt":"2026-03-30T18:34:22","slug":"loam-portfolio","status":"publish","type":"page","link":"https:\/\/ashelstudio.com\/index.php\/loam-portfolio\/","title":{"rendered":"Loam – portfolio"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

La marque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

LOAM est un club de trail qui explore une approche du sport plus instinctive. Ici, il n\u2019est pas question de performance ni de comp\u00e9tition, mais de terrain, de rythme et de sensation. Une pratique plus ancr\u00e9e o\u00f9 l\u2019on court pour ressentir, plus que pour se mesurer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

ma d\u00e9marche<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

L\u2019identit\u00e9 visuelle s\u2019inscrit dans une approche sobre et \u00e9ditoriale. Des images en mouvement, souvent floues, pour traduire l\u2019effort et la perception. Une typographie forte et simple, sans artifices. Un syst\u00e8me graphique minimal, construit autour du rythme, de la r\u00e9p\u00e9tition et du terrain. La direction artistique joue sur une tension entre nature brute et approche contemporaine pour cr\u00e9er un univers calme, dense et affirm\u00e9. LOAM n\u2019est pas un club de course au sens classique, c\u2019est une mani\u00e8re de pratiquer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t

services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Strat\u00e9gie de marque
Identit\u00e9 visuelle
Supports de communication<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

secteur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Sport<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tJe veux une identit\u00e9 visuelle strat\u00e9gique<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

D\u00c9COUVRIR PLUS DE PROJETS\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Tu sens que ton image ne refl\u00e8te plus vraiment la marque que tu construis ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

C’est peut-\u00eatre le moment de la faire \u00e9voluer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPrendre contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

La marque LOAM est un club de trail qui explore une approche du sport plus instinctive. Ici, il n\u2019est pas question de performance ni de comp\u00e9tition, mais de terrain, de rythme et de sensation. Une pratique plus ancr\u00e9e o\u00f9 l\u2019on court pour ressentir, plus que pour se mesurer. ma d\u00e9marche L\u2019identit\u00e9 visuelle s\u2019inscrit dans une […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-7662","page","type-page","status-publish","hentry"],"yoast_head":"\nLoam - portfolio - Studio graphique bas\u00e9 \u00e0 Lyon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ashelstudio.com\/index.php\/loam-portfolio\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loam - portfolio - Studio graphique bas\u00e9 \u00e0 Lyon\" \/>\n<meta property=\"og:description\" content=\"La marque LOAM est un club de trail qui explore une approche du sport plus instinctive. Ici, il n\u2019est pas question de performance ni de comp\u00e9tition, mais de terrain, de rythme et de sensation. Une pratique plus ancr\u00e9e o\u00f9 l\u2019on court pour ressentir, plus que pour se mesurer. ma d\u00e9marche L\u2019identit\u00e9 visuelle s\u2019inscrit dans une […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ashelstudio.com\/index.php\/loam-portfolio\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio graphique bas\u00e9 \u00e0 Lyon\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T18:34:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ashelstudio.com\/wp-content\/uploads\/2026\/03\/lastprojectswebp-13.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ashelstudio.com\\\/index.php\\\/loam-portfolio\\\/\",\"url\":\"https:\\\/\\\/ashelstudio.com\\\/index.php\\\/loam-portfolio\\\/\",\"name\":\"Loam - portfolio - Studio graphique bas\u00e9 \u00e0 Lyon\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ashelstudio.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ashelstudio.com\\\/index.php\\\/loam-portfolio\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ashelstudio.com\\\/index.php\\\/loam-portfolio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ashelstudio.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/lastprojectswebp-13.webp\",\"datePublished\":\"2026-03-30T12:09:54+00:00\",\"dateModified\":\"2026-03-30T18:34:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ashelstudio.com\\\/index.php\\\/loam-portfolio\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ashelstudio.com\\\/index.php\\\/loam-portfolio\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/ashelstudio.com\\\/index.php\\\/loam-portfolio\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ashelstudio.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/lastprojectswebp-13.webp\",\"contentUrl\":\"https:\\\/\\\/ashelstudio.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/lastprojectswebp-13.webp\",\"width\":2560,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ashelstudio.com\\\/index.php\\\/loam-portfolio\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/ashelstudio.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Loam – portfolio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ashelstudio.com\\\/#website\",\"url\":\"https:\\\/\\\/ashelstudio.com\\\/\",\"name\":\"Studio graphique bas\u00e9 \u00e0 Lyon\",\"description\":\"Graphiste | Brand designer\",\"publisher\":{\"@id\":\"https:\\\/\\\/ashelstudio.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ashelstudio.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ashelstudio.com\\\/#organization\",\"name\":\"Studio graphique bas\u00e9 \u00e0 Lyon\",\"url\":\"https:\\\/\\\/ashelstudio.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/ashelstudio.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ashelstudio.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-Logo-ashel.png\",\"contentUrl\":\"https:\\\/\\\/ashelstudio.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-Logo-ashel.png\",\"width\":439,\"height\":200,\"caption\":\"Studio graphique bas\u00e9 \u00e0 Lyon\"},\"image\":{\"@id\":\"https:\\\/\\\/ashelstudio.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Loam - portfolio - Studio graphique bas\u00e9 \u00e0 Lyon","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ashelstudio.com\/index.php\/loam-portfolio\/","og_locale":"fr_FR","og_type":"article","og_title":"Loam - portfolio - Studio graphique bas\u00e9 \u00e0 Lyon","og_description":"La marque LOAM est un club de trail qui explore une approche du sport plus instinctive. Ici, il n\u2019est pas question de performance ni de comp\u00e9tition, mais de terrain, de rythme et de sensation. Une pratique plus ancr\u00e9e o\u00f9 l\u2019on court pour ressentir, plus que pour se mesurer. ma d\u00e9marche L\u2019identit\u00e9 visuelle s\u2019inscrit dans une […]","og_url":"https:\/\/ashelstudio.com\/index.php\/loam-portfolio\/","og_site_name":"Studio graphique bas\u00e9 \u00e0 Lyon","article_modified_time":"2026-03-30T18:34:22+00:00","og_image":[{"width":2560,"height":1000,"url":"https:\/\/ashelstudio.com\/wp-content\/uploads\/2026\/03\/lastprojectswebp-13.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ashelstudio.com\/index.php\/loam-portfolio\/","url":"https:\/\/ashelstudio.com\/index.php\/loam-portfolio\/","name":"Loam - portfolio - Studio graphique bas\u00e9 \u00e0 Lyon","isPartOf":{"@id":"https:\/\/ashelstudio.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ashelstudio.com\/index.php\/loam-portfolio\/#primaryimage"},"image":{"@id":"https:\/\/ashelstudio.com\/index.php\/loam-portfolio\/#primaryimage"},"thumbnailUrl":"https:\/\/ashelstudio.com\/wp-content\/uploads\/2026\/03\/lastprojectswebp-13.webp","datePublished":"2026-03-30T12:09:54+00:00","dateModified":"2026-03-30T18:34:22+00:00","breadcrumb":{"@id":"https:\/\/ashelstudio.com\/index.php\/loam-portfolio\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ashelstudio.com\/index.php\/loam-portfolio\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ashelstudio.com\/index.php\/loam-portfolio\/#primaryimage","url":"https:\/\/ashelstudio.com\/wp-content\/uploads\/2026\/03\/lastprojectswebp-13.webp","contentUrl":"https:\/\/ashelstudio.com\/wp-content\/uploads\/2026\/03\/lastprojectswebp-13.webp","width":2560,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/ashelstudio.com\/index.php\/loam-portfolio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/ashelstudio.com\/"},{"@type":"ListItem","position":2,"name":"Loam – portfolio"}]},{"@type":"WebSite","@id":"https:\/\/ashelstudio.com\/#website","url":"https:\/\/ashelstudio.com\/","name":"Studio graphique bas\u00e9 \u00e0 Lyon","description":"Graphiste | Brand designer","publisher":{"@id":"https:\/\/ashelstudio.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ashelstudio.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ashelstudio.com\/#organization","name":"Studio graphique bas\u00e9 \u00e0 Lyon","url":"https:\/\/ashelstudio.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ashelstudio.com\/#\/schema\/logo\/image\/","url":"https:\/\/ashelstudio.com\/wp-content\/uploads\/2026\/03\/cropped-Logo-ashel.png","contentUrl":"https:\/\/ashelstudio.com\/wp-content\/uploads\/2026\/03\/cropped-Logo-ashel.png","width":439,"height":200,"caption":"Studio graphique bas\u00e9 \u00e0 Lyon"},"image":{"@id":"https:\/\/ashelstudio.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/ashelstudio.com\/index.php\/wp-json\/wp\/v2\/pages\/7662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ashelstudio.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ashelstudio.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ashelstudio.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ashelstudio.com\/index.php\/wp-json\/wp\/v2\/comments?post=7662"}],"version-history":[{"count":10,"href":"https:\/\/ashelstudio.com\/index.php\/wp-json\/wp\/v2\/pages\/7662\/revisions"}],"predecessor-version":[{"id":7904,"href":"https:\/\/ashelstudio.com\/index.php\/wp-json\/wp\/v2\/pages\/7662\/revisions\/7904"}],"wp:attachment":[{"href":"https:\/\/ashelstudio.com\/index.php\/wp-json\/wp\/v2\/media?parent=7662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}