{"id":8087,"date":"2026-05-28T08:55:07","date_gmt":"2026-05-28T06:55:07","guid":{"rendered":"https:\/\/ashelstudio.com\/?page_id=8087"},"modified":"2026-05-28T09:40:32","modified_gmt":"2026-05-28T07:40:32","slug":"douce-nuit-portfolio","status":"publish","type":"page","link":"https:\/\/ashelstudio.com\/index.php\/douce-nuit-portfolio\/","title":{"rendered":"Douce nuit – portfolio"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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La marque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Douce Nuit est une marque de loungewear pens\u00e9e pour les moments chez soi. Des pi\u00e8ces simples, confortables et faciles \u00e0 porter, imagin\u00e9es pour accompagner les instants du quotidien o\u00f9 tout ralentit un peu. La marque explore une approche du confort plus intentionnelle, o\u00f9 l\u2019on ne choisit plus entre \u00eatre \u00e0 l\u2019aise et \u00eatre styl\u00e9. \u00c0 travers des mati\u00e8res l\u00e9g\u00e8res, des coupes \u00e9pur\u00e9es et une esth\u00e9tique douce mais affirm\u00e9e, Douce Nuit propose un vestiaire pens\u00e9 comme une extension du chez-soi : chaleureux, calme et familier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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ma d\u00e9marche<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019identit\u00e9 visuelle a \u00e9t\u00e9 con\u00e7ue pour retranscrire cette sensation de confort et de simplicit\u00e9 tout en conservant une dimension vivante et contemporaine. Le logo aux formes arrondies apporte une touche plus accessible et spontan\u00e9e, renforc\u00e9e par un univers graphique construit autour de rayures, de couleurs fra\u00eeches et de formes douces.
Le syst\u00e8me visuel joue sur le rythme et la r\u00e9p\u00e9tition \u00e0 travers diff\u00e9rents motifs ray\u00e9s, utilis\u00e9s comme signatures graphiques sur les packagings et supports de communication. Les ic\u00f4nes et \u00e9l\u00e9ments illustr\u00e9s viennent compl\u00e9ter cet univers en \u00e9voquant les petits rituels du quotidien et les moments de repos.
La direction artistique associe une palette lumineuse et chaleureuse \u00e0 un duo typographique m\u00ealant douceur et modernit\u00e9, afin de cr\u00e9er un \u00e9quilibre entre confort, personnalit\u00e9 et simplicit\u00e9. Chaque \u00e9l\u00e9ment a \u00e9t\u00e9 pens\u00e9 pour construire un univers coh\u00e9rent, capable de retranscrire visuellement l\u2019esprit de Douce Nuit : une marque chaleureuse, r\u00e9confortante et naturellement styl\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Strat\u00e9gie de marque
Identit\u00e9 visuelle
Packaging \/ supports de communication<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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secteur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Mode \/ homewear<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tJe veux une identit\u00e9 visuelle strat\u00e9gique<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t<\/div>\n\t\t
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D\u00c9COUVRIR PLUS DE PROJETS\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Tu sens que ton image ne refl\u00e8te plus vraiment la marque que tu construis ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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C’est peut-\u00eatre le moment de la faire \u00e9voluer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPrendre contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

La marque Douce Nuit est une marque de loungewear pens\u00e9e pour les moments chez soi. Des pi\u00e8ces simples, confortables et faciles \u00e0 porter, imagin\u00e9es pour accompagner les instants du quotidien o\u00f9 tout ralentit un peu. La marque explore une approche du confort plus intentionnelle, o\u00f9 l\u2019on ne choisit plus entre \u00eatre \u00e0 l\u2019aise et \u00eatre […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-8087","page","type-page","status-publish","hentry"],"yoast_head":"\nDouce nuit - portfolio - Studio graphique bas\u00e9 \u00e0 Lyon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ashelstudio.com\/index.php\/douce-nuit-portfolio\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Douce nuit - portfolio - Studio graphique bas\u00e9 \u00e0 Lyon\" \/>\n<meta property=\"og:description\" content=\"La marque Douce Nuit est une marque de loungewear pens\u00e9e pour les moments chez soi. 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