{"id":8853,"date":"2026-09-18T21:24:15","date_gmt":"2026-09-18T19:24:15","guid":{"rendered":"https:\/\/ashelstudio.com\/?page_id=8853"},"modified":"2026-09-18T21:34:52","modified_gmt":"2026-09-18T19:34:52","slug":"solr-portfolio","status":"publish","type":"page","link":"https:\/\/ashelstudio.com\/index.php\/solr-portfolio\/","title":{"rendered":"SOLR – portfolio"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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La marque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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SOLR est une marque de protection solaire pens\u00e9e pour celles et ceux qui veulent profiter du soleil un peu plus longtemps. La marque propose une approche plus expressive du soin solaire, en associant protection efficace et identit\u00e9 visuelle forte. Un univers premium, mais jamais trop s\u00e9rieux, qui cherche \u00e0 sortir des codes traditionnels du march\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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ma d\u00e9marche<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019identit\u00e9 visuelle s\u2019\u00e9loigne volontairement des codes conventionnels de la protection solaire pour cr\u00e9er un univers plus audacieux, organique et contemporain. La direction artistique s\u2019inspire de la mani\u00e8re dont la chaleur et la lumi\u00e8re transforment notre perception, avec des formes fluides, l\u00e9g\u00e8rement imparfaites, comme d\u00e9form\u00e9es par le soleil.<\/p>

Le logo repose sur un wordmark sur-mesure aux lettres larges et organiques, pens\u00e9 pour donner l\u2019impression de fondre sous l\u2019effet de la chaleur. Une base noire et cr\u00e8me apporte une dimension \u00e9l\u00e9gante et premium, tandis que des touches de vert, rose et bleu viennent apporter contraste et spontan\u00e9it\u00e9.<\/p>

Le syst\u00e8me graphique se d\u00e9cline \u00e0 travers un logo affirm\u00e9, des formes arrondies et des compositions minimalistes, cr\u00e9ant une identit\u00e9 facilement reconnaissable sur les packagings, les supports de communication et les r\u00e9seaux sociaux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Strat\u00e9gie de marque
Identit\u00e9 visuelle
Packaging \/ supports de communication<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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secteur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Cosm\u00e9tique<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tJe veux une identit\u00e9 visuelle strat\u00e9gique<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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D\u00c9COUVRIR PLUS DE PROJETS\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Tu sens que ton image ne refl\u00e8te plus vraiment la marque que tu construis ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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C’est peut-\u00eatre le moment de la faire \u00e9voluer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPrendre contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

La marque SOLR est une marque de protection solaire pens\u00e9e pour celles et ceux qui veulent profiter du soleil un peu plus longtemps. La marque propose une approche plus expressive du soin solaire, en associant protection efficace et identit\u00e9 visuelle forte. Un univers premium, mais jamais trop s\u00e9rieux, qui cherche \u00e0 sortir des codes traditionnels […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-8853","page","type-page","status-publish","hentry"],"yoast_head":"\nSOLR - portfolio - Studio graphique bas\u00e9 \u00e0 Lyon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ashelstudio.com\/index.php\/solr-portfolio\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SOLR - portfolio - Studio graphique bas\u00e9 \u00e0 Lyon\" \/>\n<meta property=\"og:description\" content=\"La marque SOLR est une marque de protection solaire pens\u00e9e pour celles et ceux qui veulent profiter du soleil un peu plus longtemps. 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