{"id":8854,"date":"2026-09-18T13:16:17","date_gmt":"2026-09-18T11:16:17","guid":{"rendered":"https:\/\/ashelstudio.com\/?page_id=8854"},"modified":"2026-09-30T12:21:36","modified_gmt":"2026-09-30T10:21:36","slug":"dolly-hotel-portfolio","status":"publish","type":"page","link":"https:\/\/ashelstudio.com\/index.php\/dolly-hotel-portfolio\/","title":{"rendered":"Dolly Hotel – portfolio"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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La marque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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DOLLY est un boutique-h\u00f4tel imagin\u00e9 quelque part en Europe, avec une personnalit\u00e9 \u00e9l\u00e9gante, graphique et l\u00e9g\u00e8rement d\u00e9cal\u00e9e. Son univers s\u2019articule autour de Dolly, la chienne de l\u2019h\u00f4tel, et de ses c\u00e9l\u00e8bres spots. Le mot spot<\/em> devient le fil rouge de la marque : une tache, un point, mais aussi un endroit o\u00f9 l\u2019on aime se retrouver.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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ma d\u00e9marche<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019identit\u00e9 repose sur un logotype typographique accompagn\u00e9 d\u2019une ic\u00f4ne illustr\u00e9e de Dolly, pens\u00e9e comme l\u2019embl\u00e8me du lieu. Les spots du dalmatien deviennent un v\u00e9ritable langage graphique, d\u00e9clin\u00e9 \u00e0 travers les motifs, les compositions et les diff\u00e9rents supports de l\u2019h\u00f4tel.<\/p>

La direction artistique associe bordeaux, ivoire et noir \u00e0 un duo typographique m\u00ealant caract\u00e8re graphique et \u00e9l\u00e9gance \u00e9ditoriale. La photographie joue un r\u00f4le central, entre portraits de Dolly, textures de pelage et d\u00e9tails du lieu, pour construire un univers \u00e0 la fois singulier et chaleureux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Strat\u00e9gie de marque
Identit\u00e9 visuelle
Packaging \/ supports de communication<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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secteur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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H\u00f4tellerie<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tJe veux une identit\u00e9 visuelle strat\u00e9gique<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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D\u00c9COUVRIR PLUS DE PROJETS\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Tu sens que ton image ne refl\u00e8te plus vraiment la marque que tu construis ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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C’est peut-\u00eatre le moment de la faire \u00e9voluer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPrendre contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

La marque DOLLY est un boutique-h\u00f4tel imagin\u00e9 quelque part en Europe, avec une personnalit\u00e9 \u00e9l\u00e9gante, graphique et l\u00e9g\u00e8rement d\u00e9cal\u00e9e. Son univers s\u2019articule autour de Dolly, la chienne de l\u2019h\u00f4tel, et de ses c\u00e9l\u00e8bres spots. Le mot spot devient le fil rouge de la marque : une tache, un point, mais aussi un endroit o\u00f9 l\u2019on […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-8854","page","type-page","status-publish","hentry"],"yoast_head":"\nDolly Hotel - portfolio - Studio graphique bas\u00e9 \u00e0 Lyon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ashelstudio.com\/index.php\/dolly-hotel-portfolio\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dolly Hotel - portfolio - Studio graphique bas\u00e9 \u00e0 Lyon\" \/>\n<meta property=\"og:description\" content=\"La marque DOLLY est un boutique-h\u00f4tel imagin\u00e9 quelque part en Europe, avec une personnalit\u00e9 \u00e9l\u00e9gante, graphique et l\u00e9g\u00e8rement d\u00e9cal\u00e9e. 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